How To Improve Customer Survey Response Rates

Customer feedback is essential for any business and collecting customer feedback is a vital part of the process – but low survey response rates can leave you with a limited and potentially misleading picture of the customer experience at your business. Improving your survey response rates isn’t simply about getting more responses. It is about collecting accurate and actionable data that gives you the knowledge you need to improve your products, services, and overall customer experience.

Do you want to learn how to improve customer survey response rates? boostCX is here to help you explore effective strategies to increase survey participation and gain the insights you need to thrive and succeed. boostCX is a leader in customer experience management solutions in industries that include retail, automotive, hospitality, and more. boostCX provides a suite of tools and expertise to help you craft compelling surveys, maximize response rates, and transform customer feedback into actionable strategies.

Top 5 Tips to Increase Survey Response Rates

Want to hear more from your customer base but get crickets instead? The average online survey response rate is 44.1% – with most acceptable survey response rates in the 20% – 30% range. boostCX may be able to help you boost your survey response rates with a few quick tips. Armed with these tips and boostCX solutions, you can gain more knowledge of the customer experience, discover pain points in the customer journey, engage with your customers on a variety of platforms, and improve brand loyalty. 

Customer Survey Boxes with Red Pencil and Check Mark in Excellent Box

1. Personalize Your Customer Surveys

Personalization may be the key to improving your survey response rates. Tailoring surveys to specific parts of the customer experience increases response rates and makes customers feel acknowledged. boostCX empowers you to engage customers across multiple channels, lets customers choose the channel where they are engaged, offers multilingual survey options, and employs a user-friendly mobile app for a personalized approach.

2. Use Multiple Channels

It is important to engage customers where they are and in a way where they are more active. Businesses that provide surveys across multiple channels like SMS, email, phone, intercept, and in-app give you a better chance of reaching your customers and increases response rates by providing flexibility and convenience. boostCX provides businesses with the tools they need to provide engaging customer surveys.

3. Provide Incentives for Responses

Incentives – monetary and non-monetary – to respond to customer surveys are a proven method to improve response rates. Monetary rewards can boost response rates by an average of 19%. Non-monetary incentives in return for customer responses have been proven to increase survey response rates by as much as 8%.

4. Target the Right Customers

To get the best results and increase your survey response rate, it is important to target the right audience. Sending surveys en masse may not yield the results that you had hoped for – but sending surveys to your most relevant customers based on customer demographics and past interactions gets you better responses and more actionable insights.

5. Keep it Short

Surveys that are short and to the point are more likely to be completed, leading to higher response rates. Studies show a significant drop in participation for surveys exceeding 12 minutes. Respect your customers’ time by crafting focused questions that gather valuable feedback without becoming an overwhelming chore.

READ MORE: Reactive vs Proactive Customer Experience Management

Unlock the power of customer feedback and learn how to improve customer survey response rates with these quick tips provided by boostCX. By following these simple yet effective strategies, you’ll be well on your way to gathering a wealth of valuable customer insights.  Contact boostCX today and our team of experts can help you craft compelling surveys, target the right audience, and leverage our suite of tools to boost participation and turn feedback into success!