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How to Find the Right Customer Experience Management Software
Businesses that understand the value of a premium customer experience and how it helps establish a brand identity and improve customer satisfaction and loyalty may be in search of the right customer experience management software. You may not know how to find the right customer experience management software to fit your business with all the tools you need and this overview may help you determine what tools and features you need to upgrade the customer experience at your business.
Before you dive into the deep end with demos and pricing, it's important to ask the right questions about potential customer experience management software and platforms. When evaluating CXM platforms, it is important to ask the right questions:
- Does this software integrate with my existing systems? – The ability of a platform to integrate with other systems like a CRM ensures seamless data flow and avoids operational silos.
- How comprehensive are the reporting and analytics features? – This helps you gain actionable data and make decisions based on that data rather than theories.
- Is the software scalable to my needs? – It is important to find a platform that can be scaled to fit your needs and this guarantees long-term value and avoids future migrations.
5 Features You Need for Customer Experience Management
A complete and comprehensive customer experience management platform should equip you with the tools to understand, engage with, and improve the experience of your customers at every touchpoint. Here are five key features to look for in a high-quality CXM software:
1. Omnichannel Support
In the modern digital age, customers expect the same personalized interaction across multiple channels. A high-quality CXM platform with omnichannel support allows you to manage interactions from email, phone, SMS, social media, and in-app messaging, to provide a consistent and unified customer experience at every touchpoint. boostCX provides omnichannel support for customers and provides CX Scorecards to give you a complete view of your customer experience and how it can be upgraded.
2. Customer Feedback and Survey Tools
Understanding your customers' needs and preferences is key to success and customer feedback is vital. Look for a CXM that provides tools to enable you to collect feedback through various methods, including surveys, ratings, and reviews. These tools should help you create customizable surveys and detailed reporting to help you collect and analyze customer feedback to identify areas for improvement. boostCX provides easy-to-use survey builders and collects feedback across multiple channels with multilingual support to help you reach all your customers.
3. Easy-to-Use Interface
A user-friendly interface is important to ensure the platform is used to its full capabilities and maximizes efficiency for your business. The software should be intuitive and easy to navigate, allowing your team to quickly access and utilize its features without extensive training. An easy interface increases efficiency and helps drive success.
4. Social Media Engagement
Social media is a powerful platform for customer interaction and building your brand and connecting with customers. A good CXM platform should allow you to monitor social media mentions, respond to comments and reviews, and engage with customers more proactively. This helps you build brand loyalty and manage your online reputation on multiple platforms. boostCX offers Social Reputation Management with engagement tools to help manage your online presence.
5. AI Capabilities
Artificial Intelligence (AI) can revolutionize your CXM strategy. AI-powered features like sentiment analysis, personalized recommendations, and automated responses can help you deliver more efficient and personalized customer experiences. AI can also create scorecards with actionable insights. boostCX leverages AI capabilities to provide actionable insights and improve customer experience.
READ MORE: What Is the ROI for Customer Experience Management?
Choosing the right customer experience management software is a critical decision that can significantly impact the future of your business and the potential for success. By evaluating your needs and considering the features outlined above, you can find a platform that gives you the ability to deliver exceptional customer experiences and drive long-term growth.
Are you ready to take your customer experience to the next level? Contact boostCX today for a personalized demo and discover how our comprehensive customer experience platform can help you achieve your business goals!

How to Respond to Negative Customer Feedback
No matter how much you work to provide a high-quality customer experience, there will be negative experiences for your customers from time to time. The important thing to remember is to not let a negative customer experience and a negative review snowball and become a larger issue, which makes it important to respond to negative customer feedback - but how should you respond to negative customer feedback? Here are a few tips to help you turn a negative customer experience into a positive one.
Top 5 Steps to Respond to Negative Customer Reviews and Feedback
Effectively responding to negative feedback is not just damage control - it's an opportunity to build trust and demonstrate your commitment to customer satisfaction. A quick response to negative feedback with the appropriate response has the chance to turn a negative customer experience into a positive experience, leaving a lasting and positive impression on that customer.
Here are five crucial steps you should take when you respond to negative customer reviews:
1. Acknowledge the Error and Thank the Customer
The first step when replying to negative reviews is to acknowledge the customer's concerns and thank them for bringing the issue to your attention. This demonstrates that you value their feedback and are willing to listen to what they have to say. A simple statement like - “Thank you for letting us know about this issue." - can go a long way towards defusing a tense situation.
2. Express Empathy with the Customer
It is important to show that you understand and empathize with the customer's frustration. At this point, it is important to put yourself in the customer’s shoes and express genuine concern for their experience. This helps build rapport with the customer and demonstrates that you care about their well-being.
3. Apologize for the Error
Offer a sincere apology for the mistake or inconvenience caused. Even if you believe the issue was not entirely your fault, an apology shows that you empathize with the customer and that you have a willingness to take responsibility for that customer’s negative experience.
4. Provide a Viable Solution
The next step is to offer a concrete solution to address the issue. This could involve a refund, replacement product, a discount, or another form of compensation. A timely and effective solution can turn a negative experience into a positive one for the customer and lead to continued business.
5. Learn From the Feedback and Improve the Customer Experience
This may be the most important step in the process to your long-term success. Use negative customer feedback as an opportunity to identify areas for improvement in your products or services - as well as pain points in the customer journey. Analyze the feedback to identify patterns and implement changes to prevent similar issues from occurring in the future.
READ MORE: Differences Between Direct and Indirect Customer Feedback
It can be difficult to master the art of responding to negative customer feedback - but it can significantly enhance your brand's reputation and customer loyalty. By following these steps on how to respond to negative customer feedback, you can turn potential setbacks into opportunities for growth and improvement.
Contact BoostCX today for a demo and discover how our platform can help you elevate your customer experience!
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Why is the Patient Experience Important in Healthcare?
People and families in need of medical care are under enough stress the way it is - and a frustrating patient experience can only add to the stress. Institutions in the healthcare industry that are interested in improving the patient experience may be asking - why is the patient experience important in healthcare? We are here to help answer your questions at boostCX.
What Is the Patient Experience and Why Is it Important?
The patient experience encompasses all interactions a patient has with a healthcare provider or healthcare institution - from scheduling appointments and navigating medical facilities to medical care and managing post-treatment follow-up appointments. The patient experience is about the emotional and practical aspects of healthcare, including communication, empathy, and accessibility. A positive patient experience builds trust, improves adherence to treatment plans, and ultimately leads to better health outcomes for patients, their families, and healthcare providers.
Top 5 Reasons to Improve the Patient Experience
There are multiple reasons why the patient experience is critical to the success of your healthcare institution. Here are a few key reasons why the patient experience is so important:
1. Boost Patient Retention
Happy patients are 3x more likely to stay with your practice and a positive patient experience will set the bar for healthcare institutions and lead to continued and long-term business. With a positive patient experience, healthcare providers can develop a sense of loyalty with their patients.
2. Improved Patient Experience Leads to Improved Employee Experience
A positive patient experience creates a better work environment for staff, reducing stress and turnover. Facilities with engaged staff are more likely to provide top-notch care and healthcare institutions that put a focus on a high-quality patient experience have seen a decrease in employee turnover.
3. Increased Healthcare Profits
Improved patient satisfaction directly correlates with increased hospital revenue and profitability. Satisfied patients are more likely to return for future treatments and recommend your practice to others. Data suggests that hospitals and healthcare institutions with a better patient experience have seen 50% higher profit margins.
4. Patients Care About Good Customer Service
Data has shown that patients are 5x more likely to choose a provider that has provided a positive patient experience. Additional studies have shown that 96% of patient complaints are based on the level of service they have been provided - not the level of care.
5. Lower Risk of Legal Cases
Positive patient experiences are associated with a lower risk of medical malpractice lawsuits and data has shown that for every point increase (on a scale of 1 to 5) in patient satisfaction surveys, the risk of malpractice is decreased by 21.7 percent.
READ MORE: What Are the Most Important Customer Experience KPIs in Healthcare?
Healthcare providers may be asking - why is the patient experience important in healthcare - and boostCX is here to help answer your questions. Providers ready to transform your patient experience can contact boostCX today for a demo and discover how our platform can help you improve patient satisfaction!

What are the Benefits of a Connected Experience for Customers?
A premium customer experience is more important than ever in a fast-paced digital world – it's a true necessity. Modern customers expect seamless, personalized interactions across all touchpoints of the customer journey, and businesses that check all the boxes gain an edge over their competitors. A better understanding of the benefits of a connected experience for customers is the key to building loyalty, driving profits, and creating long-lasting customer relationships.
You may be asking – what exactly is a connected experience for customers? To put it simply, it's a customer journey where all interactions, across every channel, are seamless, integrated, and consistent across all channels. This means a customer can transition from browsing your website to chatting with a support agent on social media, to receiving a personalized email – without having to deal with repeat information or experience frustrating disconnects.
Top 5 Benefits of a Connected Customer Experience
A connected experience provides a long list of benefits and advantages for your business, working to transform casual customers into loyal brand advocates. Here are five key benefits of a connected customer experience:
More Personalized Interactions
Today's customers crave personalized experiences. According to recent surveys, personalization can deliver 5x to 8x the ROI on your marketing budget, and 71% of consumers expect companies to provide personalized interactions. A connected experience allows you to better gather and utilize customer data to tailor your communications, offers, and support, to create a sense of individual attention. A better understanding of each customer's preferences and history, can facilitate relevant and timely interactions that resonate with your customers.
Improved Customer Engagement
A connected experience helps foster deeper engagement by creating a seamless and consistent journey. When customers can easily interact with your brand across multiple channels, they're more likely to stay engaged with your company. This leads to increased interaction frequency, higher levels of satisfaction, and a stronger connection with your brand.
Higher Customer Retention Rates
Retaining existing customers is far more cost-effective than acquiring new ones. A connected experience strengthens customer loyalty, reduces churn and increases repeat purchases. When customers feel valued and understood, they are far more likely to remain loyal to your brand and become long-term customers.
Reduced Customer Acquisition Costs
The improved customer satisfaction and loyalty produced by a connected experience generate positive word-of-mouth and organic referrals for your company. Satisfied customers are far more likely to recommend your brand to their friends and family, which reduces your reliance on marketing campaigns and has the potential to lower customer acquisition costs.
Data-Driven Insights and Strategies
A connected experience provides businesses with a vast amount of valuable customer data. With deeper analysis of this data, you can gain deep insights into customer behavior, customer preferences, and customer pain points. This allows you to refine your strategies based on data, optimize your operations, and make data-driven decisions that improve the overall customer experience.
How To Create a Connected Customer Experience
Creating a connected customer experience requires a strategic approach that prioritizes seamless integration and a strategic use of data. You can begin by mapping your customer journey to identify key touchpoints and potential disconnects with your customers. You will want to build a unified platform that localizes customer data and enables consistent communication across all channels. Employing automation and AI to personalize interactions and proactively address customer needs is a valuable next step. Finally — it is important to continuously monitor and analyze customer feedback to identify areas for improvement and optimize the connected experience.
Key examples of how to create connected experience include:
- Provide consistent messaging across websites, social media, and email channels.
- Offer seamless transitions between self-service and live support channels.
- Personalize customer recommendations based on past purchase history.
- Enable customers to track orders and manage accounts across all devices.
- Integrate a CRM with your social media platform to easily track customer interactions.
READ MORE: Customer Experience Trends to Expect in 2025
Understanding the benefits of a connected experience for customers is the first step. To really excel, businesses must invest in the right tools and strategies. If you're ready to create a seamless customer journey for your business and unlock the power of connected experiences, contact boostCX today for a demo of our comprehensive CXM platform!

How Important are Reviews and Social Media to the Customer Experience?
In the modern digital age — the voice of the customer echoes louder than ever before.
An estimated 93% of customers read online reviews before making a purchase, and more than 50% of consumers expect a response from a brand on social media on the same day. These statistics highlight the undeniable truth about how important reviews and social media are to the customer experience and it is an aspect that every business needs to take seriously. Review sites and social media platforms are not just places for casual chatter with your customers — they can be powerful tools that can be leveraged to understand, engage with, and ultimately improve the customer experience at your company.
Why Do Reviews Matter in Customer Experience Management?
Reviews have become the modern-day word-of-mouth and they carry significant weight in how they shape the perception of your business with other customers and influence purchasing decisions. They provide invaluable insights into what your customers are experiencing — both positive and negative. In a similar way — social media platforms serve as real-time forums where customers can share their experiences, ask questions, and voice their opinions. Ignoring these channels is almost the same as ignoring a direct line to your customers.
Here's a closer look at why reviews and social media are so important for customer experience management solutions:
Gather Valuable Customer Feedback and Data
Reviews and social media posts are a goldmine of unfiltered customer feedback. They provide real-time insights into what customers love, what frustrates them, and what their expectations are when they interact with your business. Analysis of this data can reveal trends, identify pain points in the customer journey, and allow you to make data-based decisions to improve your products, services, and overall customer experience.
Interact Directly with Your Customers
Social media provides a channel for direct communication and engagement with your customers. You can answer their questions, provide support, and build a sense of community around your brand. Responding to reviews, both positive and negative, also shows that you value customer opinions and are committed to providing an excellent experience at every turn.
Proactively Address Customer Issues
Monitoring reviews and social media allows you to identify and address customer issues quickly and efficiently — not wait for the issue to snowball. By being more proactive, you can turn potential negative experiences into positive ones by providing viable solutions and demonstrating your commitment to customer satisfaction. This can prevent negative word-of-mouth and help build brand loyalty.
Identify Areas to Improve
The feedback provided by customers on review sites and social media often highlights specific areas where your business can improve. With enough customer feedback, you can see trends develop and whether it's a flaw in your product or a slow customer service response times, these platforms provide direct insights into what touchpoints of the customer journey need to be updated. Taking action on this feedback can lead to marked improvements in your products, services, and processes.
Build Trust and Relationships with Your Customers
Engaging with your customers on review sites and social media helps create a sense of trust and builds stronger relationships. When customers see that you are listening, responding, and taking their feedback seriously, they are more likely to feel valued as a customer and may develop a deeper connection with your brand. This can lead to increased customer loyalty and advocacy.
Monitor the Customer Experience in Real Time
A key benefit of social media, in particular, is that it offers real-time feedback on how customers are experiencing your brand. By actively monitoring social media conversations and sentiment as it pertains to your business, you can quickly identify emerging issues, track the impact of updated strategies, and adapt your strategies as needed to ensure a consistently positive experience.
READ MORE: 5 Predictions for Customer Experience Management in 2025
A clear understanding of just how important reviews and social media are to the customer experience is no longer optional — it's a base requirement for business success. Actively listening to and engaging with your customers on these platforms helps you gather invaluable customer data, build stronger relationships, and deliver exceptional experiences that drive growth.
Contact boostCX today to learn more about our comprehensive customer experience management platform that will help you monitor reviews and social media!
Understand Your CX Maturity Level
How mature is your customer experience strategy? Find out with a FREE, personalized CX Health Check.
The boostCX Health Check can help you understand where you're at, and where you need to be. Complete the assessment to:
Evaluate your current customer experience operations
Get personalized, tactical advice on areas of improvement
Receive a CX Maturity Model score
Scale your CX operations for success
