How To Use Social Media to Engage with Your Customers

Social media is much more than a place to share funny cat videos and post pictures of your vacation to Disneyland anymore – although that is still pretty great. Social media is a powerful platform for businesses to connect with customers in a more personal way and an estimated 74% of customers use social media to inform their buying decisions. But how do you turn those likes and follows into real engagement that will benefit your business?

boostCX is a premier provider of customer experience management and we want to help you learn how to better use social media to engage with your customers and drive customer satisfaction and loyalty. boostCX customer experience management solutions can help you listen to what your audience is saying and turn customer feedback into action.

Top 3 Best Ways to Engage with Your Customers on Social Media

Social media has revolutionized the customer experience landscape. It is no longer a one-way street of marketing for your company – social media platforms are now communication hubs where current and potential customers actively seek information, share experiences, and connect with brands they value. This evolution of social media presents a golden opportunity for businesses to ditch traditional marketing methods and engage in real-time conversations on a variety of social platforms.

Social Media Team in an Office with Social Media Icons

boostCX Social empowers you and your business to join the conversation with your customers by providing tools for social media monitoring and communication. boostCX Social ensures you never miss a customer reaching out by monitoring social reviews to identify customer trends and issues with business processes – whether it’s a question, a compliment, or a concern. In addition to allowing you to address customer concerns, social media also allows you to celebrate customer wins publicly, fostering a sense of community and brand loyalty. Imagine a customer excited about your product or brand on X (formerly Twitter) – with boostCX Social, you can easily respond, thanking them for their feedback and extending the conversation.

boostCX Social Reputation Management helps you navigate online sentiment, ensuring your brand voice is always on-point. By monitoring social media conversations and addressing negative feedback right away, you can turn potential issues into positive customer experiences.  This two-way communication loop, facilitated by boostCX Social tools, is key to building stronger relationships, increasing customer satisfaction, and improving the overall customer experience.

Here is a look at a few key strategies for engaging with your customers on social media:

1. Ask Questions

Asking questions on social media isn’t just about gathering information – it is about starting conversations with your customers. Pose thoughtful questions about customer preferences, experiences, or your products on social media and you will show that you value customer input. This two-way dialogue builds relationships with customers, fosters a sense of community, and allows you to tailor your products and services to better meet customer needs. boostCX Social can help you craft engaging questions and analyze the responses, providing valuable insights to  improve the customer experience. 

2. Create and Share Fun and Interesting Content

Skip the dry product descriptions and advertising lingo – social media thrives on entertainment.  Create fun and engaging content like polls, contests, or behind-the-scenes glimpses of your company that humanize your brand and grab the attention of your potential customers. This lighthearted approach sparks conversations, keeps followers coming back for more, and ultimately strengthens the connection between your business and your customers.

3. Keep Posts Relevant to Your Business

Funny memes and GIFs are always tempting – but remember, social media is a great way to connect with customers and drive business. Keeping your posts relevant to your business offerings and target audience ensures valuable interactions that can create additional leads and build your brand. Focus on content that educates, entertains, or sparks conversations around your products or services, allowing you to build trust and establish yourself as a leader in your industry. 

READ MORE: How To Use Social Media to Improve the Customer Experience

Are you ready to turn your social media platform into a customer engagement powerhouse? Use these quick tips on how to use social media to engage with your customers and benefit from the power of boostCX Social and more customer experience solutions.

Contact boostCX today and discover how we can help you transform your social media strategy and connect with your customers!