Technology has the power to entertain and simplify, but only if it works in accordance with the needs of its users. Beyond the products and services they offer, technology companies need to approach customer experience management with the same level of understanding and insight—about customer expectations for complaint resolution, about the channels through which they prefer to communicate, about their purchase history.
Every interaction yields some opportunity to better understand, to retain a wavering customer or to gain a new one. Swift and satisfying service is invaluable when it comes to defusing a potentially frustrating situation, but that level of engagement can be difficult to maintain across multiple channels and long periods of time. boostCX has helped technology companies through social media monitoring and engagement services, branded, multi-platform customer surveys and a variety of other scalable solutions that simplify the customer experience management process.